Our Pay Per Click Marketing course is to make you an expert in the various concepts of PPC including, search ads, display ads, video ads, mobile and shopping. This course is created for all the individuals who want to grow their business or they want to learn the in-depth of PPC for job purposes. We will provide you full practical training on all aspects of PPC so that you can handle the projects on your own.
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GOOGLE PPC CAMPAIGNS
Our trainers will cover the following topics in this Pay Per Click course:
- Creating and Setting AdWords Account
- Understating AdWords interface and Dashboard
- Making payments on AdWords Account
- Creating First Campaign, Ad group, and Ads
- Managing Settings related to Bid Amount, Location, Language, Devices, Account Limit, Budget, Schedule, etc.
- Understanding Different Ads Search Network, Display Network, Search & display Network, Shopping Ads, Video Advertising
- Demographic bidding & Social Settings
- Keywords Research & Optimisation, Understanding the types of Keywords (Broad, Broad match, Phase, Exit, Negative)
- Keywords Planner Tool
- Understanding each Ad Formats guidelines and creating Text Ads, Display Ads, Image Ads & Shopping Ads.
- Columns Customisation & Filters
- CPC & CPM Bidding
- MMC Account or Multi User Access
- Website Optimizer, A/B Testing, Conversion Tracking
- Competitors Keywords Analysis
- Landing page Creation, Optimisation, and Benefits
- Click Through Rates
- Multifold Reportings
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FACEBOOK CAMPAIGNS
- Understanding Facebook and Its Importance
- Basics and Advanced features of Facebook
- Creation of Facebook Profile, Company Page
- Do’s and Don’t of Business profile
- Managing Facebook page, Inviting People to Like the pages, Building Brands
- Creating Posts with Content, Images, and Videos
- Driving Visitors while sharing of various related groups and using relevant “Hashtags”
- Generating leads via Facebook
- Creating paid campaigns and running boost with bidding and setting location
- Integration of third party tools and social sites
- Reporting performance
- Analysing Competitors
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YOUTUBE VIDEO ADVERTISING
- An introduction to YouTube
- Creating and optimizing YouTube Channel
- Creating, Optimising and Leveraging YouTube Videos
- Understanding how to gain more YouTube Views & Subscribers
- Supported Ad Formats, Analytics & Insights
- Video Bidding CPV (Cost Per View)
- Do’s & Don’t while creating YouTube Video and Channels
- Building Brand
- Embedding & Distributing Video for Commercial gain
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LINKEDIN CAMPAIGNS
- Introduction to LinkedIn and its importance in business World
- Creating LinkedIn Profile and Company Page
- Setting LinkedIn Strategy
- Basic and Advanced features – How it works
- Developing networks to increase reach and visibility
- Creating Posts, Writing articles and Sharing on groups
- Understanding LinkedIn with different users’ perspectives
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